Don't Be That Passenger
Lithium ion batteries cause smoke and fires on planes twice a week, uprooting our travel. When traveling, we are usually focused on the annoyances right in front of us. We don't want to be labeled "annoying" or "the difficult one." This campaign uses relatable obnoxious characters to ask travelers to avoid being the reason for a disrupted flight. Don't be that passenger. Keep your devices with rechargeable batteries within arms reach.
Executive Creative Director: Kristie Pope
Associate Creative Director: Natalya Maltseva
Senior Designer: Leanne Cacchiotti
Senior Designer: Brynne Kelly
Copywriter: Kobby Amoako-Atta
Copywriter: Salem Adkins