CREATIVE DIRECTOR - SmithGifford     
March 2021 - Present
/ Develop multi-faceted creative campaigns comprised of print and digital executions
/ Lead creative projects in both a hands-on and oversight capacity from pitch to execution
/ Manage and inspire a small team of designers, copywriters and art directors
/ Create presentations that are aligned with client needs and agency standards
/ Shape the vision of the agency, constantly evolving the processes
/ Serve as creative lead on new business pitches
Clients: Children’s National Hospital Foundation, RWJBarnabas Health, United Way of the National Capital Area   
December 2020 - March 2021
/ Established the strategic conceptual and artistic vision for projects and campaigns on all design    solutions, branding & identity, adaptive web design, infographics, social assets, and videos
/ Led teams of art directors, copywriters, and designers for long-term professional growth
/ Worked closely with producers and account managers to craft and monitor budgets
/ Reviewed creative work of copywriters, designers and production companies
/ Worked with strategy team to build briefs, content strategies and social media guidelines
/ Managed development and conception of creative work for new business pitches
/ Served as a member of the DC Black Diaspora Professional Network to create a pipeline for Black talent to enter the advertising industry and designed all communications

June 2016 - July 2020

/ Worked closely with copywriters to develop concepts and established design direction for campaigns
/ Produced motion graphics and animations
/ Developed wireframes and front-end designs for responsive websites
/ Created moodboards, style guides and comps for brand identity and campaign development
Clients: American Chemistry Council, Center for Medicare Medicaid Services, E. & J. Gallo Winery, Embassy of Japan The Lupus Foundation, Mikimoto, Martell Cognac, The Washington Post, USAID
June 2015 - June 2016 

/ Conceptualized and designed print and mobile solutions for clients
/ Crafted logos, mobile app prototypes, mood boards, presentations, style guides, & websites

COORDINATOR OF GRAPHIC DESIGN & MARKETING - University of Maryland College Park - Adele H. Stamp Student Union
April 2006 - August 2013

/ Designed banners, brochures, email marketing campaigns, flyers, logos, newspaper ads, posters, promotional items, signage, & website layouts        
/ Served as Art Director for annual building-wide special events and regional Student Affairs conferences 
/ Supervised graphic design student employees, part-time & freelance designers 

/ Tracked budget and expenditures with internal clients and external vendors


CREATIVE DIRECTOR - Seeing Without Bias
July 2019 

/ Led and develop workshops to discuss how unconscious biases impact our creative world
/ Created and designed materials that provided tips and guidance for creating an equitable future
Client: Nike
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