"A Story of Water" Executive Dinner
During NYC Climate Week, Ecolab hosted a private salon dinner for key leaders. The "A Story of Water" invitation targeted C-suite executives, aiming to build intrigue and urgency for water conservation. Each invitation featured a glass cloche in a velvet box. Inside, a genuine artifact from receding waterways was curated to the guest's interests. An accompanying note detailed the artifact's story, emphasizing water's past, present, and future. Cohesive branding, with a water-inspired pattern and typeface, adorned the box and shipping label, teasing the contents.
Awards
AAF DC 2024 American Advertising Awards:
Silver, Sales & Marketing, Collateral Material, Special Event Material, Card, Invitation, Announcement – Single Unit
Silver, Sales & Marketing, Collateral Material, Special Event Material, Card, Invitation, Announcement – Single Campaign
Silver, Sales & Marketing, Direct Marketing, Direct Mail, 3D / Mixed – Single Unit
Silver, Sales & Marketing, Direct Marketing, Direct Mail, 3D / Mixed – Campaign
Silver, Cross Platform, Integrated Campaigns, B-to-B Campaign-Local
Silver, Elements of Advertising, Visual, Art Direction – Campaign
Silver, Sales & Marketing, Collateral Material, Special Event Material, Card, Invitation, Announcement – Single Campaign
Silver, Sales & Marketing, Direct Marketing, Direct Mail, 3D / Mixed – Single Unit
Silver, Sales & Marketing, Direct Marketing, Direct Mail, 3D / Mixed – Campaign
Silver, Cross Platform, Integrated Campaigns, B-to-B Campaign-Local
Silver, Elements of Advertising, Visual, Art Direction – Campaign
Executive Creative Director: Kristie Pope
Associate Creative Designer: Natalya Maltseva
Associate Creatie Director: Laura Ting